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Dutified tests customer communications before they go out. A firm gives us a letter, web page, advert or call script. AI customers, modelled on the kinds of people the firm serves, read it with the attention and reading habits we model for people like them, including people in vulnerable circumstances, and tell us what they took from it. They are a model, not real customers. The firm sees who would misunderstand it, why and what to change, with a governance trail for Consumer Duty.

No customer data ever enters Dutified. Firms may give only an optional customer mix (percentages by age, channel, circumstance).

Dutified is run by Dan Ilett and is opening to a small number of UK financial firms in a private pilot. How it works · Your data · Privacy notice · Request access